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We’re hiring! Job opportunity for Marketing Officer at PTI Cymru (Traveline Cymru)

10 November 2021

Are you a confident communicator with a passion for engaging with customers and stakeholders?

We’re looking for a new Marketing Officer to join the PTI Cymru team to help drive awareness and usage of our services, including Traveline Cymru.

If you have strong experience in marketing and communications, are a confident communicator and can drive forward our customer and stakeholder engagement across a wide variety of platforms…we want to hear from you!

 

You can apply for the role, and find more information, here.

 

Overview

Job type: Full-time, Permanent

Location: Work from home, travel around Wales for events where required

Salary: £18,000/year

Schedule: Monday to Friday, with willingness to work overtime and weekends where required

Language: English, ability to speak Welsh is desirable

 

Job Purpose

  • Driving customer and stakeholder engagement
  • Dupporting the marketing team to increase awareness and usage of PTI Cymru services, including Traveline Cymru
  • Exceeding customers’ expectations through continually improving service features and quality
  • Attracting new customers through an on-going comprehensive promotional campaign
  • To ensure that the needs of the customer are at the forefront of all stakeholder activity

 

Essential Skills/Requirements:

  • Good communication & interpersonal skills
  • Good presentation skills
  • Good IT skills
  • Strong written skills
  • Excellent digital marketing and social media knowledge
  • Good reporting skills
  • Ability to understand and interpret data and information such as market research.
  • Confident
  • Self-motivated
  • Enthusiastic
  • Creative
  • Hard-working and flexible
  • Able to work independently as well as in a team
  • Able to act in a professional manner at all times
  • Good organisational and time management skills
  • Willing to work over time and weekends where required
  • Willing to travel around Wales when possible

 

Desirable Skills:

  • Interest in sustainability and green travel
  • Knowledge of the travel and sustainability agendas in Wales

 

Duties and Responsibilities

1. To assist the Marketing Manager with the planning, design and implementation of PTI Cymru advertising campaigns, literature and promotional initiatives

2. Manage and maintain the annual events calendar. This includes:

  • Regularly researching events in Wales and maintaining diaries/events planners
  • Contacting organisers to book stands where relevant
  • Occasional review of organisers to ensure that our details are on their promotional material, advertising, and websites
  • Organising staffing for events, temporary event staff recruitment and coordination, attending the events, managing stock via logistics supplier, liaising with the customer, and demonstrating the services
  • Organising relevant launch events, and workshops to promote our services to all relevant stakeholders

3. Develop and promote Train the Trainer and Traveline Cymru + services across Wales

4. To liaise with event co-ordinators, sustainability officers, transport operators, local authorities, NHS trusts, universities / colleges, large employers, and the public to ensure that they are aware of the Traveline Cymru services.

  • Coordinate information gathering and promotion of specialist services such as myunijourney and myhealthjourney
  • Engage with events, venues, organisers to ensure Traveline Cymru is chosen Travel partner and public transport is the first option for attendees

5. To assist the Marketing Manager in developing, implementing, and monitoring the press and PR strategy as part of the marketing plan. This includes:

  • Gaining as much free promotion as possible through PR on stakeholder websites and promotional material
  • Entering the PTI Cymru services / employees in awards and competitions where relevant to raise the profile of the organisation
  • Attending and organising events and workshops to attract media attention

6. To assist the communications officer with managing the content and design of the PTI Cymru websites including the monitoring of the web based feedback and collation of results

7. To design, undertake and collate the results of market research as required

  • Adhere to and implements all company policies and procedures.

8. To deputise for the Marketing Manager in their absence

9. To assist where necessary the Senior Management Team in their duties

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